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Looking for "Nude"?
A roundup of magazines by, for and about Asian-Pacific American
women
By Frances Kai-Hwa Wang, Asian-American Village Contributing
Editor
March 3, 2006 - My sixth grader daughter is in the school play this month, and the teacher
told all the parents that instead of stage makeup we should buy regular
foundation for the kids’ makeup. Since I never wear foundation, having time for
only a smear of red lipstick, this is new for me. Never mind that I was the
Makeup Director of my own middle school’s plays -- that was a long time ago.
I went to the cosmetics section of Target and was baffled by all the
different shades of “Nude.” I held up bottle after bottle to my daughter’s face
and nothing matched the golden undertones in our skin. Where is an
Asian-American woman’s magazine with makeup recommendations for Asian Americans
when you need it?
So, in the spirit of Women’s History Month at IMDiversity.com Asian-American
Village, I thought to share a quick profile of Asian-Pacific American (APA)
women’s magazines from my recent review. Just as all of us have our different
interests, strengths and quirks, so do these very different APA sistahs.
Audrey: The Asian American Women’s Lifestyle Magazine
AudreyMagazine.com
 Audrey magazine is a general APA women’s lifestyle magazine that came
out after the fall of A Magazine. Based in Southern California, it is
brightly colored and hip and well-informed, with departments in fashion, living,
mind and body, the arts, "In the Kitchen" with Ming Tsai, relationships, book
and product reviews, and politics, too. "Ask Audrey" is a great column of
various relationships and beauty advice from a variety of professional APA
women. This magazine is approachable and informative, with style. Audrey
is available at selected bookstores and by subscription.
The editors write: “Audrey is the premier bimonthly English-language magazine
highlighting the stories that interest Asian American women nationwide. Each
issue is packed with glossy photos, as well as entertaining and informative
articles on the latest fashion and beauty trends, celebrity news, health,
dining, home décor, relationships and more. Audrey launched in March 2003 in
response to the growing demand for a high-quality publication that serves Asian
American women. The publisher opted to name the new venture in honor of his
daughter and to recognize that many Asian American women have English names.”
Jade Magazine: A fresh perspective for Asian women
JadeMagazine.com
Jade Magazine is a fresh, intelligent magazine with substantive
content. Based in New York, it is an online magazine aimed at professional Asian
and APA women in their twenties and thirties. It is smart and strong and a lot
more than just makeup and fashion. Topics include career, fitness, family, legal
issues, personal finance, relationships, beauty, fashion and health. They have a
great advice column not to be missed called, “He Said, She Said, but Mama Said.”
Jade is available online only.
From the editors: “JADE Magazine strives to be the voice of
English-speaking Asian women around the world by creating a forum to shatter the
myths that exist about us, as well as providing a needed medium for the open
discussion of our views, ideas and concerns. We highlight and showcase the
talents and successes of Asian and Asian American women in all arenas. JADE
Magazine is a celebration of our unique experiences; it will empower our
identity and style. We know that our readers are smart, opinionated, strong,
independent and ambitious women who want more than just fluff.”
Woman International—Where Culture Meets Mind Body and Soul
WomanIntl.com
 Woman International is a new APA women’s magazine out Northern
California. Mature and general interest, it seeks to connect Asian and Asian
American women through culture, mind, body, and soul. Departments include
inspiring Asian divas, health and beauty, relationships, fashion, horoscope,
food, travel, and reviews of books, movies, and music by Asian women. Woman
International is available at selected bookstores and by subscription.
From the editors: “How is Woman International different? It's not just a
magazine... but an experience… Culture. We celebrate diversity and
culture. We know it's a part of what makes each Asian woman unique. From the
dusty roads of Kabul, to the bustling energy of Thailand, our editorial is just
for you. Mind. There are very few magazines we read that directly address
our unique cultural needs and questions as Asian women. We help you realize your
own hidden potentials, whether that be through your career, relationship or
personal life. Woman International editorials are fresh and exciting
bringing you in-depth information and resources that affect you lives. Body.
From fitness to independently researched information on the latest diets, we
help you navigate through marketing spins and advertising statement toward the
truth about your health. We cover diet, exercise, stress relief, cosmetics,
fashion and more to help you look and feel your best. Soul. Our editorial
and How-To sections engage and rejuvenate your spirit. We provide expert opinion
and guidance on relationship advice, goal setting techniques, ways to help other
women, and tools you need to be successful in both your personal and
professional life.”
13 Minutes
 13MinutesMag.com
13 Minutes is a gorgeous new magazine just out of Orange County,
California. Printed on glossy paper with incredible photographic spreads, it has
the look and feel of a high-fashion magazine like Vogue. It has
departments in fashion, entertainment, health and beauty, travel, cuisine
(featuring Martin Yan and Ming Tsai), and culture. It is young and
glamorous—without being trashy—a perfect coffee table book. Content is very
light and always upbeat. 13 Minutes is available at selected bookstores
and by subscription.
The editors write: “13 Minutes is a fresh and provocative new
magazine for and about bicultural Asians and those interested in Asian culture.
As the community continues to grow, Asian culture is becoming increasingly
influential in every aspect of our lives - from movies to cuisine to fashion to
health to dating. 13 Minutes captures these elements and expresses them in a
unique, artistic and vibrant magazine. Our goal is best expressed in our mission
statement: To bring simplicity, elegance and fun to our readers and provide a
forum where they can recognize and appreciate their own sense of identity and
style. The design of the magazine mirrors the fusion of Eastern and Western
culture that is at the heart of our mission.”
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