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Macho, with Syrup: Valentine's Day in the Philippines

In the Philippines, a heady mix of Catholicism and Hollywood schlock reaches its culmination on Valentine's Day

By Steven Knipp, Pacific News Service

 

MANILA - Feb. 7, 2005 - Have you ever wondered what the world would be like if teenage boys ran it?  And if every day was Valentine's Day? Spend a little time in the Philippines and you'll have your answer. This island-nation's enduring love for double-dosed syrupy machismo romance can be blamed on its two colonizers -- Spain and America.

"Discovered" by the Spanish explorer Ferdinand Magellan, the Islands were colonized by Spain in 1565, and ruled for 333 years in almost equal parts by the Spanish Crown and tens of thousands of Spanish padres sent by the Catholic Church. Today, 85 percent of the islands' near-90 million people are Roman Catholic. Yet there is a solid patina of Americanism that is somehow both appealing and appalling.

The effect of having lived under two such diverse foreign powers has been described as "three centuries in a convent, followed by 50 years in Hollywood."  It has put Filipinos in an uncomfortable cultural quandary from which they have yet to emerge.

After all, this is a land where women in their 60s have nicknames like Bambi and Baby. And where middle-aged men still wear their hair in well-oiled Elvis Presley-styled pompadours and sport immense iron belt-buckles in the shape of rearing stallions.

The first question Manila taxi drivers often ask a male passenger is how many children he has. It's a sign of manhood here. No matter the answer, the driver won't be impressed, as he himself will often be the proud father of eight. Passing one of Manila's churches, drivers routinely let go of the steering wheel to bless themselves. Then, at the next traffic light, they'll hand out discount coupons to the city's love hotels, offering short-time accommodations for "Afternoon Delights." As Manila's beloved former bishop, Cardinal Sin (yes, that's his name) used to say, "Hate the sin, but love the sinner."

The importance of being macho in Manila could be blamed on either American or Iberian influences, but it pervades all walks of life, from politics to the country's booming movie business. Filipino films are often violent tales of macho revenge, or steamy love stories involving much flashing of breasts and thrashing of thighs. And the accompanying film reviews seem to be written by sweaty teenage boys. Reads one: "The cameraman has no mercy at all. While she is crouched on the ground, the camera lurks in the shadows, caresses her crotch, then her derrière, and focuses on you-know-where, and stays there, and wouldn't let go."

The most macho men in the Philippines are said to be in the armed forces, perhaps best symbolized by former Col. Gregorio "Gringo" Honasan. The swaggering soldier played key roles in several failed comic opera coups in the 1980s, including one in which his men holed up in the stately Manila Hotel before fleeing down a back stairway when room service was cruelly cut off. Honasan, who took inordinate pride in his ability to grow a moustache, once posted a sign on his barracks door. It read: "My wife yes, my dog maybe, but my gun never." He went on to become an equally dismal politician.

The flip side of all this hairy-chested machismos is that Filipino women are placed on the type of cultural pedestals that have all but disappeared elsewhere. Beauty pageants, passé elsewhere, are still the rage in the Philippines; they number in the thousands annually and are interwoven into the country's cultural fabric. There are national, regional, island-wide and village competitions. There is a Miss Mango Queen, a Pineapple Princess, a Miss San Miguel Beer, a Miss Eco-Tourism, a Miss Caltex Oil...

Naturally, the highlight of every Filipino male's calendar is Valentine's Day, which is taken very seriously. In the 1980s, the planning of a coup against the Aquino government in February was set aside when it was suddenly remembered that public support for the rebels would not be forthcoming if they ruined the mood at Valentine's Day. And every year, newspapers propose that Feb. 14 be used as a day to issue prison pardons.

The festival starts on the first of February, when red bunting and paper Cupids make their first gooey appearance in department stores, girly bars, and on church doors. For a full fortnight, radio stations across the archipelago play nothing but love songs. Ever wonder were all those corny love songs go after they fall from the American pop charts? They're all still perennial sellers in the Philippines.

The shelves of music stores in the islands are piled high with "Golden-Oldie" heart breakers from the 1950s and 1960s. Delicately dusted each morning by storeowners armed with chicken-feather dusters are cassettes of old crooners like Matt Monroe ("From Russia With Love") or long-defunct pop groups like the Drifters ("Save the Last Dance for Me").

The very personification of Valentine's Day may be long gone, but Elvis impersonators thrive. The Philippines is said to be home to more than 2,700 professional Elvis impersonators. Perhaps the most famous is a talented midget known as "Egoy the Playboy," a part-time accountant who markets himself as the "Pint-sized Presley with the King-sized talent."

Egoy's most common requests: "Jail House Rock" and "Rock of Ages."

 

PNS contributor Steven Knipp is the Washington, D.C., correspondent for the South China Morning Post.

Pacific News Service

Copyright by Pacific News Service and New American Media.  All rights reserved.

Founded in 1969, Pacific News Service is a nonprofit media organization dedicated to bringing the seldom heard, often most misunderstood or ignored voices and ideas into the public forum. PNS produces a daily news syndicate and sponsors magazine articles, books, TV segments and films.

New American Media (formerly New California Media) is a nationwide association of over 700 ethnic media organizations representing the development of a more inclusive journalism. Founded in 1996 by Pacific News Service, NAM promotes ethnic media through events such as the Ethnic Media Expo and Ethnic Media Awards, a National Directory of Ethnic Media, and such initiatives as the online feature Exchange Headlines from Ethnic Media, offering top headlines digested from ethnic media worldwide, updated five days a week.

IMDiversity.com is committed to presenting diverse points of view. However, the viewpoint expressed in this article is the opinion of the author and is not necessarily the viewpoint of the owners or employees at IMD.

 

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